The Challenge
![](https://kaizen.com/wp-content/uploads/2022/09/current_state_philips.png)
![Issue Identification](/app/images/uk/Picture_Before.png)
Problem
• Low penetration rate of complementary products
• Sales teams with little focus on added value for the customer
Root Causes
• Little information available to the customer on complementary products
• Lack of clarity and difficult to understand product presentation strategy and conditions
• Sales teams overloaded with administrative tasks
• Poor customer segmentation and lack of adaptation of the approach to each segment
The solution
![Solutions services](https://kaizen.com/app/images/uk/Picture_After.png)
• VOC Analysis of Reasons for Not Buying Complementary Products
• Definition of Customer Segmentation Criteria
• Creation of visual content to support the sale of products and sales arguments by segment
• Simplification and automation of administrative tasks to free up time for sales teams
The Results
The project generated £1.4m per year.
![Lead Time](https://kaizen.com/app/images/uk/Results_1.png)
Complementary Products Sales
Sales of complementary products increased by 30%
![Industrialisation travail](https://kaizen.com/app/images/uk/Results_2.png)
Profitability per Day
Profitability per day increased by 50%.
#retail #marketing and sales
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